Countries, Companies, families...We`re all making an effort to better manage all resources we have available.
We`re all doing "more with less".
In simple words, our "big idea" is all about helping people to make "omelets with fewer eggs".
If we manage to help people seeing their own objects in another way, we could aim them to better leverage the resources they have available.
In the past twenty years that we spent developing projects this idea aroused as a consequence of the constant demands to do: "more with less".
Not only this aim has increased in importance because the current economic context, but also because we`ve always identified ourselves, formal and conceptually, with this principle.
The concept that we accomplished is very simple.
If we focus on an idea, an element or a detail and if we put enough strength to embrace its surroundings,
we can work these surroundings using far fewer resources.
This element we`ve called
The concept and the brand we`ve called
make a twist®
Video - make a twist® concept
Video - make a twist @ MONA (Launnch Party)
The way we`ve found to spread the idea to a larger number of people was to:
materialize it, produce it and sell it in the form of objects.
For that, we`ve tried to design simple and affordable elements, but always filled with strength and character.
These parts, when added to existing objects, will not only personalize but, above all, valorize them.
To these pieces we`ve called twist objects®
In order to make this idea more fexible, we`ve created a project area to help us develop
the twist principle specifically in the context of a specific customer.
Be it a company, a brand, a family or a single custemer.
Be it a problem of signage, packaging, product, equipment or interior design.
Or just a problem of project ...
We`ve called these twist projects®
We`ve been long time consumers and admirers of IKEA
and designing projects around the IKEA
We`ve learn to know very well their objects and whether by design, character or scope,
drawing twist objects®
compatible with IKEA
® furniture, emerged almost immediately as the clearest and most embracing way to (start) express
the twist principle.IKtwist
is therefore, the first line of objects created by make a twist
®.(PS - IKtwist or Make a twist are not trademarks of the IKEA® group)
helps to have the best of both worlds:
- the acessebility of parts produced on a large scale;
- the uniqueness by simply adding of custom parts.Make a twist in your objects.(re)love them.make them unique.make them yours.
All the Twist OBjects®
are divided into three distinct lines to better understand their applications and implications.
The OBtattoos® are graphical applications made of various materials that, in a very simply way, decorates your objects.
The OBimplants® are three-dimensional applications (objects) that in a simply way, visually and functionally complement your objects.
This parts don`t need to be permanent attached to any element.
They can be added and removed without leaving any mark on your object.
The OBpiercings® are three-dimensional applications (objects) that, in a simply way, visually and functionally complement your objects.
But to be firmly connected it may require to be permanent attached to one of the elements.
In most cases, screws can be used, but this may involve piercing your objects.
To help you in this goal of doing more with less
, we`ve created three BE twist principles that helps you understand and apply
the idea and the concept of make a twist
1 - Look for objects without preconception.
Get to see the objects by their qualities and beyond any preconceived idea (brand, material, function or cost),
let us always better manage the resources that we have available.
2 - Give objects a second chance.
On most cases, we exchanged objects because we got tired and not because any functional problem. If we could transform them, instead of exchanging them, we would give them a second opportunity and increase their lifetime.
3 - Create personal relationships with objects.
In times of great globalization and big standardization, finding new ways to customize the objects is the best way to make them only ours, emotionally ours.
And the emotional relationships are always the stronger ones.
Alternative version (long and boring ) CONTEXT
The industrial design win visibility and notoriety as project-oriented activity:
- in his ability to respond and anticipate the wishes and needs of the persons who use them;
- in his ability to stimulate desires and create trends;
- in his ability in to involve and thrill us.
But his importance and impact affirmed itself by the ability that he had to influence and transform production processes.
Pushed by consumer industry, systematized procedures of production and intensified criteria standardization,
transforming permanently and irreversibly all industrial production.
Nowadays, objects are achieved as a result of extremely complex operations that combined with highly processed material have surprisingly affordable values.
And this is naturally the most practical and democratic side of the industrial design.
But the industrial design has always showed a tendency to live between these two objectives:First
, the one that tends to overestimate the search of the difference and the character of the author of the object.
Looking for be more as a singular object than as a industrial object.
Often ending on being commercialized in a manner more like a work of art than a design object,
in restricted circuits and too little accessible values.Second
, when everything is systematized and industry standard is taken to the extreme.
Their cost can be smashed to a minimum and their sale can be expended to maximum.
But the consequences are often of a reductive homogenization.
Quite often (or better), the most frequent one, is that we see the same objects
used exactly the same way when we visit the houses around us.We don`t have, or want to have, a depreciative attitude towards none of the two paths.
We like and appreciate both. Each one has their added value and their market space.
However, we think that:
As customers, it could be good if we had more options of contamination between them.
As designers, there is space and demand for those actions.
The Make a Twist® comes right in the middle of the previous context, as a challenge of finding these bridges and these relations.
And try to do it, first, questioning how we reflect on the objects and on the other side the way how we relate to them.
This is, questioning some preconceptions and stereotypes that we have in relation to objects and reflecting on how we produce, buy, use and decreed their death.
We propose to search for new ways, new applications, but not necessarily new objects.
The origin of Twist was born of the meeting of two main ideas:First
, the pleasure that has always given us to find projectual solutions starting from ideas, forms and simple objects; populating our imagination and our universe of reference, adding them just a little twist.
As such solutions were matched in a mix of innovation and familiarity that make them more enveloping, logical and durable.Second
, because to be able to make pertinent and sustainable draft editing of objects, at a moment when the consumer is suffering from a overwhelming contraction
it`s very important to bring us a relevant vision of the financial point of view.
In our opinion, at this moment, more important than working the novelty character of the object, is work their relationship cost/benefit.
More important than doing something that might appear in magazines is to do something that might appear in our homes.
Something accessible and simple, but that can still change or transform our places and our objects significantly. In summary, simple and accessible ideas to added relevant value.
MORE WITH LESS
Change your furniture...Change your house ...Change the way you live... To make a change,don`t need to switch.Want to make a change,
make a twist. Add the elementthat transforms, personalize
and adapt your furnitureto your needs. Make A TWISTto your objects(Re) love them.Make them unique.Make them yours.Want to make a changewww.makeatwist.pt